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Sustainability
Farm Direct:
We at Purcraftea (pronounced Pure-Craft-Tea) are about PEOPLE, PLACE, and PURPOSE.
We don’t just sell tea—we build relationships. Our journey starts in the ancient tea forests of Jingmai, where we work directly with Blang farmers who have cultivated tea for generations. By sourcing straight from the hands that craft it and not mass tea markets, we ensure that every leaf carries a story of tradition, sustainability, and ethical trade.
Our commitment goes beyond quality; we pay fair prices to empower farming communities, protect biodiversity, and support sustainable tea cultivation for our future. This is tea with integrity—grown with care, sourced with respect, and shared with purpose.
Taste tea with a story. Experience the craftsmanship of those who have cultivated it for generations.
Plastic Free:
Our packaging is made from eco-friendly materials like paper, tin, and cloth allowing you to enjoy your tea while helping protect the planet. By choosing our plastic-free packaging, you’re making a sustainable choice that respects both the environment and the people who cultivate your tea. Every purchase supports ethical sourcing and reduces waste—because great tea should leave a lasting impression, not a footprint.
Vegan:
Our teas are entirely plant-based, crafted without any animal products or processing aids—just pure leaves from earth to cup. From the ancient tea forests of Yunnan to your home, every step of our process honors ethical and sustainable values, ensuring your tea is as kind to the planet as it is to your palate.
To see more about the Cultural Landscape of Old Tea Forests of the Jingmai Mountain in Pu’er China from World Heritage Convention—— Gallery. To know more about the sustainability of Jingmai Mountain——Jingmai Mountain: The Drinkable World Heritage Site
